In today’s brief episode, Karen discusses her top marketing tips for 2021.

We address:

• What to do to prepare your business for potential economic growth or contraction
• How to find opportunities for transformation or innovation amid times of crisis
• Why your brand’s messaging and actions need to align
• How to improve your sales in 2021
• Why slow and steady is the best path to win the race

Consumer sentiment has changed dramatically since the beginning of 2020. Having now entered 2021, Karen shares how to adapt these changes to your business through four key steps.

3 MAJOR POINTS DISCUSSED

• The overarching theme regarding consumer sentiment in 2020 is fear. In 2021, it is exhaustion. Every consumer in 2020 asked, “What do I do next?” To many at the time, it was all about survival. In 2021, however, that sentiment changed to one of fatigue. Today, consumers are asking, “When can we get back to normal?”
• Crisis always breeds transformation. Chaos is often the catalyst for innovation. Some of the biggest brands in the world expanded dramatically during the Recession. There is always a chance to be successful even when economic conditions wane. Over the past year, many businesses thrived, from Zoom to food delivery services.
• No market condition precludes your growth. Every single challenge in your business or brand can be improved. You always have one of three problems: you have a brand challenge; you have a sales challenge; or you have an optimization opportunity. Tackle these challenges one by one consistently and reap huge growth.

RESOURCES

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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