Today’s topic is something we can all relate to: What is the future of working from home? What does it mean if your company is considering or has called a permanent end to the office space and a return to telecommuting or working directly from your living room?

We address:

• Working whenever, wherever while having time with your family whenever, wherever
• Leading a productive virtual workforce
• Maintaining a drama-free workplace
• The future of the workplace in a post-COVID world
• Creating an effective culture in the remote work environment in 2021 and beyond

Karen Morales welcomes Bob Krinsky, CEO of The Kriskey Company, a healthcare strategy consultancy that he has always run from home alongside a remote team. Bob has worked in dozens of companies around the world. He has led over 100 strategy engagements for Philips Healthcare worldwide; co-lead a 3-yr. marketing transformation for IDEXX Labs; and delivered over a dozen growth strategy engagements for Quest Diagnostics.

Over the past few years, Bob has partnered with Bain & Company to deliver a growth strategy engagement initiated by Intuit CEO Scott Cook. Bob began his consulting career with IdeaScope in 1987. Based in Boston and San Francisco, he focused its practice on growth strategy and corporate innovation.

In today’s episode, we pick Bob’s brain to discover best practices on how to make working from home an efficient arrangement for all of us, both during times of lockdown and in the new normal. We help professionals of every background understand how they can thrive at work, grow a business, and be a happy and engaged worker no matter where they sit.

3 MAJOR POINTS DISCUSSED

• Bob’s number one vital sign for living a life of freedom and purpose is that rare feeling of simultaneously living life to the fullest while working toward something worth accomplishing. He calls this “coexisting”, where one is engaged in work that they are passionate about while having the time flexibility to work from wherever they prefer to work and be with family at the same time.
• Even if you have the opportunity to work from anywhere, make it a point to separate the place where you do your work from the place you do not engage in work. Additionally, understand the circumstances during which you are the most productive. If you are a morning person, do work at your designated place only in the morning. Same goes for if you are a night person. With a little organization and a set of boundaries, you can take the power of working from anywhere even further than you ever thought possible.
• Remote work is here to stay. The key to thriving in the new normal is to become purposeful and optimistic about the new way of doing work. Just because you may no longer be spending regular face-to-face time with your team members does not mean that productivity, accountability, or communication needs to suffer. Create a system and stick to it.

RESOURCES

• The Krinsky Company
• The Krinsky Company on LinkedIn

Bob Krinsky is the CEO of The Kriskey Company, a healthcare strategy consultancy that he has always run from home alongside a remote team. Bob has worked in dozens of companies around the world. He has led over 100 strategy engagements for Philips Healthcare worldwide; co-lead a 3-yr. marketing transformation for IDEXX Labs; and delivered over a dozen growth strategy engagements for Quest Diagnostics.

Over the past few years, Bob has partnered with Bain & Company to deliver a growth strategy engagement initiated by Intuit CEO Scott Cook. Bob began his consulting career with IdeaScope in 1987. Based in Boston and San Francisco, he focused its practice on growth strategy and corporate innovation.

• (415) 310-3776
• bob@thekrinskyco.com

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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