“You can start with nothing–no presence at all. You don’t have to have millions of followers to start to move the pin on your business quickly.” Today, we’re tackling one of the social media fan favorites–LinkedIn–and how you should be optimizing LinkedIn to get ahead in your business.

We address:

• How business owners can maximize their exposure on LinkedIn
• Optimizing your LinkedIn profile
• Approaching content creation for LinkedIn
• Using LinkedIn as a prospecting tool
• Turning LinkedIn into a sales generating engine for your business

Karen Morales welcomes Carly Martin. She is a LinkedIn Strategist and Manager at Hawthorne House Media, an agency which focuses on helping brands supercharge their social media presence using organic strategies.

Carly explains that LinkedIn is the last frontier out of all the biggest social media platforms today. This is because LinkedIn continues to allow any business owner, salesperson, or recruiter to reach an enormous number of professionals from around the world using purely organic strategies.

Listen in as Carly shares how she helps service providers build their brands, generate leads, and be positioned as experts in their industries on the world’s largest social media network for professionals.

3 MAJOR POINTS DISCUSSED

• It is much easier to expand your professional network and build a name for yourself on LinkedIn compared to other social media platforms. At present, LinkedIn is the best place to get widespread organic reach in much the same way Facebook was several years ago. Every post you make on LinkedIn will circulate throughout your network for days, if not weeks. Everyone has an opportunity to leverage this platform to build their brand simply by becoming deliberate about putting out content regularly.
• Of the 700 million monthly active users on LinkedIn, less than 1% are producing content. This gives the floor to anyone who intends to prioritize LinkedIn in order to build their brand or business. Alongside having a well-designed profile and messaging strategy, when you have “content that touches on a full spectrum of you as a person and as a professional”, you position yourself as a thought leader in front of your entire network.
• As with every other social media platform, no matter how much exposure your content is getting and how much regular engagement you have, you still don’t own that traffic. You do, however, own your email list, website, and phone book. If you’re using LinkedIn for prospecting or sales, you need to have a strategy to direct your contacts to one (or all) of these platforms. This takes patience, since you need to carefully build trust before your prospect will be willing to take the next step.

RESOURCES

• Hawthorne House Media

Carly Martin is an experienced social media and digital marketer with Hawthorne House Media (going all the way back when Facebook still had organic reach!). With a special place in her heart for LinkedIn, she helps service providers build their brands, generate leads, and be positioned as experts in their industries using the world’s largest social network for professionals.

Carly lives on an Island (home of Anne of Green Gables; no relation) in Atlantic Canada with her husband and three kids.

• Connect with Carly on LinkedIn
• hello@hawthornehousemedia.com
• 902-314-6748

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

• More about Karen
• Find us on Facebook
• Visit our website
• Find us on Instagram