In today’s episode, SEO specialist Danielle Gagnon of Elevate Virtual Marketing Solutions explains how your brand or business can be discovered by more people in 2021.

We address:

• The importance of SEO to any brand or business
• How SEO has changed in the past decade
• Knowing how to optimize keywords on your different web pages
• Using Google Analytics and Google Search Console to track your SEO efforts
• What anyone can do to improve their SEO today, step-by-step

If we’ve learned nothing else from 2020, it is that consumers expect to be able to interact with you virtually. From our groceries to our classes to our bicycle bootcamps, everything is now available to us at home, anytime, via our devices. While this makes customers’ lives easier, it also means that brands and businesses now have to fight even harder for attention.

Listen in as Danielle offers her best tips and tricks to add more oomph to your website and cut through the noise.

3 MAJOR POINTS DISCUSSED

• SEO is nowhere near as hard as it may seem. SEO is made up of the strategies you can use to connect with your ideal customers through your website. At the end of the day, it all comes down to figuring out what people are already searching for online related to your specialty and creating content that serves those wants and needs.
• Anyone with a website needs to utilize Google Analytics and Google Search Console. Analytics will show you where traffic is coming from (ex. organic/paid search, social media links, etc.) and what visitors are doing on your website (ex. pages/links clicked, time spent on different pages, etc.). Search Console specifically shows you how your website is performing on search engines. That is, it shows which keywords your website is ranking for and which positions they are ranking for.
• Start by getting clear on who exactly you’re trying to reach. Before even doing your keyword research, you need to be crystal clear on who your ideal client or audience is. This is the foundation for everything else. For example, if you work specifically with local business owners, creating content on driving hundreds of thousands of views to your service is an SEO strategy; but it’s just not the right one for you.

RESOURCES

Elevate Virtual Marketing

The Content Cash Machine Bootcamp

Danielle Gagnon on Instagram

Danielle Gagnon is an experienced digital marketer and SEO specialist. Through her company, Elevate Virtual Marketing Solutions, she works with busy entrepreneurs to get them back to the work they truly love by elevating their brand and taking on the marketing tasks that take up their time. Her services include copywriting, blogging and content marketing, graphic design, branding, email marketing, and social media management.

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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