It’s a new year, and we’re here to give you a little inspiration, a dose of reality, and a few tips and tricks from our 2020 to help you plan your 2021!

We address:

• How 2020 has demonstrated that profitability must be prioritized in any business
• Our moral obligation to help others
• Writing down your wins and losses in your personal and professional life in 2020
• The future of communications in a world where more people are working from home
• Why we must all accept that progress and conflict will simultaneously expand in 2021

Karen Morales shares some of the things that have helped her transform her life and the lives of the businesses she has supported over the last three years. She also brings on her beloved sound engineer, Doug Newsom, who shares his thoughts concerning what to expect in 2021 and beyond.

Karen shares why, at the beginning of any new year, the first thing she does is look backwards in order to define the big goal she wants to accomplish going forward. She reflects on how, even though the pandemic has separated us all physically, our collective challenges further unveiled and illustrated the shared humanity allows us to stay resilient. In fact, many companies have grown, and countless opportunities arose out of the chaos and the many uncertainties 2020 presented. Such is the lifecycle of crisis, after all.

In today’s episode, Karen discusses the power of writing down your wins and losses from last year to inform what you need to work on in 2021. She then introduces Doug, who shares his incredibly unique background leading up to his current partnership with Karen. Finally, in spite of the increasing divisiveness that Doug believes is inevitable, he dives deep into his optimism regarding humanity’s ability to make a comeback no matter what happens.

3 MAJOR POINTS DISCUSSED

• We have a moral obligation to give back. Obviously, this has always been true. But the events of 2020 have made outreach a must, especially if you are a business owner who has fortunately been able to ride the turbulent waves of the previous year. With inequality increasing in many aspects of society, it is imperative to lend a helping hand to the negatively impacted, if only because the health of the economy depends on it.
• Write down your wins and your losses. There’s no better way to evaluate the previous year and glean lessons from your many experiences than to write down the good and the bad. Categorize your wins and losses between those in your personal life, and those in your professional or business life.
• The future will only bring more of what is already here. Doug speaks on how the dynamic of “more” has always characterized the evolution of civilization. The year following 2020 will progress in much the same way the year following 2019 did; and the same will be so for the year following 2021. That is, the new year will bring more darkness. But it will also bring more light. We need to make peace with this reality first before anything else.

RESOURCES

• BBS Radio
• Doug Newsom on LinkedIn

Doug is the Co-Founder of BBS Network, Inc. (known widely as BBS Radio), a worldwide, live, interactive, premier, internet-based talk radio network. His passion for the radio industry ignited from a Spontaneous Kundalini event in August 2004. Now, he works daily at being an energetic catalyst for the empowerment of others.

Working to provide the best platform for others endeavoring to bring awareness, hope, information, love, and entertainment to the masses, Doug believes that we live in most interesting times. To him, if we aren’t actively changing something, we’re more than likely lacking meaning and purpose in our life.

Doug has 24 years experience in corporate business development from inception through profitability and/or fully operational status. He has a creative, operations, and entrepreneurial background. Doug has been responsible for the successful creation, startup, management and development of a veritable dozen companies over the course of his career, and has raised in excess of $25 million in private equity on behalf of start-ups.

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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