Jennie Nash: How to Write Your Book
Jennie Nash: How to Write Your Book
Today, we tackle one of the most common questions asked by many an entrepreneur: How the heck do you write a book?
We address:
- Honing in on a viable idea for a book
- Building an audience while developing your idea
- Creating a book proposal that sets you apart
- Landing an agent
- Having the courage to tell the story you feel most passionate about
Karen Morales welcomes published author and book coach Jennie Nash. She is the author of Read Books All Day and Get Paid For It: The Business of Book Coaching (2019). The Author Accelerator that she founded has trained more than 50 coaches to support writers through the entire creative process. Her own coaching clients have landed New York agents and six-figure book deals with Big 5 publishers like Penguin and Simon & Schuster.
“What makes a book good is when you get down to that authentic, raw thing that’s driving you.” You have to get to that core. That core is the thing which ties all your ideas in the book together and serves as the foundation that answers the first question every potential reader of your book has: Why is this book worth reading? In short, the heart and soul of your book is what the reader is ultimately buying.
Writing a book doesn’t guarantee a fast lane to wealth and success. It’s a tough process, but it can be the first step in a beautiful journey. Listen in as Jennie illuminates the often confusing and even scary, winding path that every aspiring writer has to walk.
3 MAJOR POINTS DISCUSSED
- When coming up with a good idea for your book, what you’re really looking for is proof of concept. Just as entrepreneurs have to test the market viability of their product, aspiring book writers need to strategize for the big picture, because “an idea itself is totally worthless” according to Jennie. Execution is what really counts, and it starts with the specific outcome you’re looking for by publishing this book. Are you trying to establish yourself as a thought leader? Or do you want to write for the sheer experience of it and don’t care about the sales or having a wide reach? Each goal requires a fundamentally different approach to evaluating the worthiness of your book idea.
- Develop the idea for your book in tandem with building your audience, as both activities feed the growth of one another. Establish your brand and message by interacting with your audience regularly and publishing content for free. At the same time, the spark that inspired you to start building your brand and spreading your message in the first place will evolve as your tribe gets bigger.
- Define your burning desire before putting pen to paper. People buy your story and your voice. The book that you will feel totally confident writing is the one containing the core message you feel most passionate about. At the same time, this message should be the one which most resonates with your audience.
RESOURCES
Jennie Nash is the founder of Author Accelerator, a book coach training and certification company that has trained more than 50 book coaches to help writers write books worth reading.
For ten years, writers serious about reaching readers have trusted Jennie to coach their projects from inspiration to publication, landing top New York agents and book deals with houses such as Scribner, Simon & Schuster, and Hachette. Jennie is the author of 9 books in 3 genres.
Karen Morales is founder and brand champion at Marketing Magnet.
Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.
If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.
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