How do you get credible talent in your business for a second opinion? What are the right questions you should be asking so you’re never afraid that you’ve made the wrong hire?

We address:

• The key to successful business relationships
• Ascribing value to your time
• Common questions and challenges faced by female business owners
• Reframing your perception of sales
• Fostering a productive relationship with the right consultant

More and more, big companies and even startups are looking to employ experts to help them in their business, but hold off because of buyer’s remorse from previous relationships. They wonder about the actual credentials of the people that they might hire as consultants, or small agencies, or one-off thought leaders.

To help answer these common concerns, Karen welcomes innovator and serial entrepreneur Kathryn Rose. She is the Founder and CEO of wiseHer, a global knowledge marketplace that helps women business owners and professionals overcome unique challenges to access one-on-one, on-demand service from executives, coaches, mentors, and other educational resources that can accelerate either their business or their own career growth.

Listen in as Kathryn discusses how wiseHer helps female entrepreneurs and professionals get practical and tactical advice to get unstuck and succeed in their careers.

3 MAJOR POINTS DISCUSSED

• “Free” is not a strategy. One big mistake that a lot of consultants make is to give free advice. There is, quite literally, no value if it’s free. The value one ascribes to their time is directly proportional to their marketability. As Kathryn says: “It’s easier to get from any number to your real number than zero to any number.”
• Selling isn’t about selling, but about buying. Selling isn’t about you or even your product. Selling is about solving your buyer’s challenges. When people struggle with sales, it’s usually because they’re so focused on selling someone on the features of a product, instead of actually asking the potential customer what they value and then, if there is indeed a need, demonstrating the benefits of the product.
• Relationships are built around expectations. When working with a consultant, it almost doesn’t matter what your growth strategy is. A good consultant will meet you at the level you’re currently at, and move at the pace that you both agree is most comfortable, even if it means taking baby steps. By having expectations set, you “deliver value on both sides” of the relationship.

RESOURCES

• wiseHer
• Kathryn Rose on LinkedIn

Kathryn Rose is the Founder and CEO of wiseHer, a global knowledge marketplace that helps women business owners and professionals overcome unique challenges to access one-on-one, on-demand service from executives, coaches, mentors, and other educational resources that can accelerate either their business or their own career growth.

Kathryn is a former Wall Street Executive Sales Leader and the author of nine books. She has been featured in Forbes Inc., CBS, Marketwatch, Fox News, and more.

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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