In this episode, we do a deep dive on building a profitable brand using TikTok.

We address:

• Distinguishing TikTok from other platforms
• Taking advantage of TikTok’s unique features to bolster your brand
• Producing “edutainment” to turn TikTok into your business’s marketing channel
• Advertising on TikTok versus other social media platforms
• What any business or marketer can do to start creating content on TikTok today

Today, Karen sits down with accomplished business executive, teacher and inspirational speaker, Keenya Kelly. She is the CEO of If You Brand It, a branding and consulting firm that guides business owners from the conceptualization to the development of million dollar brands.

Listen in as Keenya explains how she built her own brand and how she counsels other coaches and businesses to make money using TikTok. She also shares her best practices for creating content specifically for the platform.

3 MAJOR POINTS DISCUSSED

• When creating content for TikTok as a business, “edutainment” is key. TikTok is similar to Facebook or Instagram where people come on to be entertained. However, TikTok gives users the opportunity to produce “edutainment”. You get a 15-second window to grab somebody’s attention with the language of entertainment unique to TikTok while educating them on your product or service.
• Your ads need to get to the point right away. TikTok is slowly adopting Facebook and Instagram’s advertising model. While at first, the only ad you would see on TikTok appears when you log onto the platform, now ads appear as you scroll the feed. You have five seconds to capture someone’s attention on YouTube with a preroll ad. On today’s TikTok, however, if a business wants to compete with other brands advertising on the platform, they need to know how to capture attention in a second.
• Before creating any content on TikTok… First, start scrolling through the For You Page. Interact with content that you like. If you don’t like a piece of content, hold your finger down and select “Not Interested” to start filtering your feed. Next, click on the Discover tab and search what you do (ex. banking, real estate, etc.) and start binge-watching the content of people doing exactly the same thing. Once you see how others in your industry are finding success on TikTok, content ideas will pop up. Then start creating. You don’t have to be perfect. Everybody starts somewhere.

RESOURCES

• Keenya Kelly
• If You Brand It
• Keenya Kelly on Instagram
• keenya@keenyakelly.com

As an accomplished business executive, teacher and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses utilizing her gifts and corporate background.

Keenya is the CEO of If You brand It, a branding and consulting firm in Redding, CA where she strategically helps business owners go from the formulation stage of a Business to developing million dollar brands.

She believes that branding is what people say about you, when you are not around, so we need to tell them what to say.

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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