Today, we answer a question asked by business owners and influencers of all sizes: How do you expand the reach of your message through PR? It’s really important to have multiple avenues to reach your audience when you’re not able to see them in-person.

We address:

• Why it pays to hire a professional PR person
• Getting on Shark Tank and other mainstream platforms
• Positioning yourself as a thought leader via personal branding alone
• Reaching your audience in 2020
• How PR has changed with the influx of nontraditional media (ex. podcasts, blogs, etc.)
• Earned versus paid media
• Using a PR person to handle crisis communications

Karen Morales welcomes Lauren Gill, who has been working in public relations for over two decades now. Prior to co-founding her own agency, Mooring Advisory Group, Lauren supported the #1 tech media company in the world, and gained corporate experience in PR, event planning and business development.

Lauren shares how business owners can create a foolproof strategy to more efficiently and effectively get their message out to the world, and explains why it seems easy for some to get coverage while others find themselves pushing a boulder up a hill.

In today’s episode, Lauren discusses what makes a “newsworthy” story, the power of being “pleasantly persistent”, the benefits of hiring a professional PR person, how startups should incorporate PR, how to be perceived as a thought leader in the media, how to know whether to utilize more conventional or unconventional media strategies (i.e. commercials versus podcasts or FB Lives), and when to hire a PR person for crisis communications.

3 MAJOR POINTS DISCUSSED

• Your story can become “newsworthy” based on how you tell it and knowing who to reach out to so that your story spreads. Thousands of people write for The New York Times, but if you pitch to an individual reporter who happens to not care for what you have to say, your story will never see the light of day. Lay out your target audience, hone in on who will want to hear your message among different publications, and get ready to be persistent with follow-up—which is more important than ever these days.
• PR is more important than ever in 2020 because people aren’t able to get in front of their clients as easily. Third-party validation can tip the scales of success for you if you know how to get it during these turbulent and uncertain times. Having the right strategy when it comes to social media activities can be a game changer because everyone is hungry for content and interaction.
• Get started with a PR campaign for your business today by tapping into your network and trying to get referred to an agency that can address your specific needs. You can also do your own research simply using Google. The point is to evaluate a fair number of agencies because different companies have different styles. Of course, it will also greatly help to know your why, core values, key message, and marketing goals so that you can have a more productive conversation with your future agency.

RESOURCES

• Mooring Advisory Group
• Lauren Gill on LinkedIn
• lauren@mooringadvisorygroup.com

As Co-Founder of MAG PR, Lauren wakes up every morning with one goal in mind: PR driven by passion and purpose.

Whether it’s helping executives gain more visibility and evolve as thought leaders, or strategizing with emerging brands to leverage exposure for growth, Lauren’s primary deliverable is to ensure that her clients feel supported and on track to become household names.

Prior to MAG PR, Lauren supported the #1 tech media company in the world, and gained corporate experience in PR, event planning and business development. Her professional background, paired with her enthusiasm for increasing client brand awareness and revenue, make her a publicist powerhouse.

Lauren has been working hand-in-hand with Fortune 500 executives for much of her career, and has landed coverage for clients in renowned publications such as Forbes, WSJ, CNBC, Huffington Post, Moneyish, Fitness Magazine, CIO.com, Informationweek, and more.

Outside of the office, she’s hanging with family, or attending a fun, local fitness class!

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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