Marketing today can be confusing! So many people are wondering what to do next. On today’s episode we tackle the most commonly asked questions on what to do next for your business.

How can a business respond to the Coronavirus challenge?

Is there really one marketing tactic that everybody should be doing?

How much should I be spending on advertising and marketing?

How do I begin to scale my business?

Karen Morales answers all your burning marketing questions. Karen is a speaker, writer, and founder and CEO of Marketing Magnet, a fast-growing marketing agency for purpose driven companies.

If you’re having difficulty with starting a business or adapting your business structure to suit the needs of your consumers, this podcast is for you. Tune into this week’s episode for tips on identifying your business’s value, which marketing tactics will work best for you, and how and when to scale your business.

OUTLINE OF THIS EPISODE

• What to do with your business now [1:38]

• Marketing tactics that everyone should be doing [4:32]

• How to tell your origin story if you have created an industry disruptive business [8:42]

• You can’t solve a sales or branding problem with advertising [11:07]

• This is the role of social media [15:27]

• What to keep in mind when making a big change to my business in the current climate [17:29]

• Where to start when starting a business [22:30]

• Building a community without live events or video [28:06]

• Marketing for small companies [29:49]

• Promoting without getting lost in the media’s noise [31:39] • Changing email open rates [33:42] • This is how much of your total budget should be spent on advertising and marketing [35:25] • How to best engage with B2B clients [37:53] • From freelancer/solopreneur to an expert with a licensed business and staff members [41:57] • Tips for scaling when revenue is under $50k [46:54] • Are people reading email newsletters? [49:22] • How to get comfortable on camera [50:19] 4 MAJOR POINTS DISCUSSED • Everything revolves around solving a need. Just as there isn’t one diet that works for everyone, there isn’t one marketing tactic that works for everyone. If you’re always approaching your business and your offering in a way that provides the most value to your customer, you will continue to do well and grow. • Know your why and start with value. As Karen says, do less. Simplify. Determine which marketing tactic is going to bring you the most value and start there. Karen offers insight into how to ask yourself important questions that will guide you to where you need to go when starting your business or when you’re becoming overwhelmed. She emphasizes the importance of knowing what it is you want to accomplish, why it matters, and if the tactics supporting your vision align with what you enjoy doing. • Make changes to meet the changing needs of your customer base. Now more than ever, people’s needs are changing rapidly, and you need to be able to keep up so that you don’t get left in the dust. The coronavirus pandemic has altered the way businesses are operating and consumers are consuming. So, what can you do about it? Start with identifying what need has truly changed. Karen gives great examples of how certain companies have adapted during this time and how you can too. • How do I go from a solopreneur to a licensed business owner? Evaluating your outcome, or the value that you’re delivering for clients, is key. What is a fair price for compensation? How do I handle the elements of business that I’m not comfortable with or not willing to do? How do I acquire a great staff? Karen provides valuable answers for these questions that you certainly won’t want to pass by. RESOURCES • https://www.facebook.com/beamarketingmagnet • https://momentummagnet.com