Today, we do a deep dive into the whys and hows of video content and best practices for making full use of YouTube.

We address:

• Why YouTube is potentially one of your most powerful marketing platforms
• Common mistakes that people make with YouTube
• Common hurdles to starting on YouTube (ex. lack of time, lack of confidence on camera, etc.)
• How to create content that converts
• How often you need to upload a video to maximize your reach on YouTube

Karen speaks with YouTube strategist Trena Little on how she helps her clients grow their brands and scale their businesses with the power of video content.

3 MAJOR POINTS DISCUSSED

• The biggest benefit of YouTube is that it is owned by Google. When you upload a video onto YouTube, not only does it show up on the largest search engine in the world, but on the second-largest search engine as well—YouTube. Trena says, “You need to be on video if you want to compete in the business world these days.”
• YouTube has surpassed Facebook as the number one platform for buyer decisions. More people than ever are making final buying decisions on YouTube over other social media channels. Additionally, the lifecycle of a piece of content (i.e. a post) lasts six hours on Facebook, 48 hours on Instagram, and about 20 days on YouTube.
• YouTube is a long-term strategy. Don’t expect to see exponential growth in your business in 30 days. Nobody can give you a timeline for success on YouTube. You will see a return on the investment of your time and effort only through consistency, quality over quantity, and a cohesive content strategy on the platform.

RESOURCES

Trena Little

Trena Little on YouTube

Trena Little on LinkedIn

YouTube Strategist by day; mom by morning… and night… and day, actually; MBA grad turned unlikely entrepreneur because I thought there had to be a better way than dreading work every Sunday and living for the weekend.

MY CORPORATE JOB WAS EXACTLY THE ONE AN MBA GRAD LIKE ME WAS SUPPOSED TO LOVE AND THRIVE IN.

But, when I was pregnant with my first little human, I realized…

I didn’t feel fulfilled.

I didn’t feel challenged.

I DIDN’T FEEL LIKE I WAS LIVING UP TO MY FULL POTENTIAL.

HECK, I WAS CONSTANTLY DAYDREAMING ABOUT MORE…

…more potential for community in the midst of success.

…more (devoted) time with my family.

…more FREEDOM.

I saw other women on YouTube, and I knew the community they were creating with those channels was exactly what I craved at the time.

So, YouTube… it can’t really be THAT hard, right? Well, I started my video journey creating videos all about #momlife, productivity, and I eventually found my biz background creeping into my videos and I finally started to find my stride.

Karen Morales is founder and brand champion at Marketing Magnet.

Marketing Magnet was founded by Karen and her lean team of Fortune 500 marketing and advertising talent. We’re a world-class marketing department that has decided to take our big brand experience and direct it at the clients we want to serve: purpose-driven enterprises. Our secret sauce is our ability to focus companies on three marketing pillars to create great impact.

If you are looking for a solution to a marketing challenge, a specific project to be completed or a team to drive marketing on your behalf, we can help.

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